Young people are the most proactive pension savers 

There is a widening generational divide in pension engagement, new consumer research2 has revealed, though perhaps not in the way many might expect. 

Younger savers are emerging as the most informed and proactive group, the research shows. A total of 31% of people aged 18 to 34 say they know what their pension is invested in, compared with 21% of those aged 35 to 54. 

Similarly, a higher proportion of young people are interested in domestic investments (22%), even if returns are lower, compared with only 13% among older groups. 

Younger savers are also more likely to say they have made changes to their investment options. One in five 18 to 34-year-olds has done so compared with just 12% of middle‑aged savers. 

These findings could bode well for the next generation’s retirement preparedness. Whatever your age, everyone has knowledge gaps and that’s where advice is crucial. 

For young people, getting the right advice early can set you on the right path throughout your career.  

2Pensions UK 2026 

The value of investments can go down as well as up and you may not get back the full amount you invested. The past is not a guide to future performance and past performance may not necessarily be repeated.  

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